EAT

FOOD ACCESS AND OUTREACH

CORNER FARM

Through public-private partnerships Tricycle launched Richmond’s Citywide Healthy Corner Store program – Corner Farm in 2013 with two stores in Richmond’s East End. The program has since expanded to 21 corner stores located in our city’s food deserts, with the goal of reaching 30 stores by the end of 2017. Our staff provides weekly deliveries of fruits and vegetables, weekly in-store tastings and technical assistance to store owners and staff on produce handling, merchandising and marketing.

We are getting healthy food into neighborhoods that had previously been lacking, teaching families how to prepare the food in fast, fun and affordable ways and working with store owners to become independent and self sufficient healthy food retailers. This year, Corner Farm was recognized nationally as a “Catalyst for Change” finalist by Partnership for a Healthier America.

Corner Farm is directly addressing the lack of fresh food in our community.

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Farmers' Market

VCU Massey Cancer Center Farm Stand

Our markets are an important strategy in our efforts to bring affordable, healthy food options to the most vulnerable of our cities residents. Our unique partnership with VCU Massey Cancer Center provides produce to patients receiving treatments at Massey’s Dalton Oncology Clinic and to residents of our region’s food deserts. Our market offers Double Up incentives which are designed to overcome the two most common barriers to healthy eating: they increase the amount that families have available to spend on produce by matching SNAP benefits with additional funds and uses the new buying power to bring farm-fresh fruits and vegetables into underserved low-resource communities.

Wholesale

Retailers and Restaurants

Teaching the business and practice of urban agriculture is our motivation for getting our produce on the aisles and plates of Richmond’s best retailers and restaurants. Tricycle’s Urban Ag fellows learn the process of growing for and distributing to the buyers who support local farmers.

Our staff also works with Real Local RVA to further support the buyers understanding, appreciation and need for healthy and successful farmers.

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